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Who is Toriah Lachell?
Toriah Lachell is a professional hairstylist and entrepreneur known for championing natural textures and for co-parenting her son with NBA star Jayson Tatum. She’s built a reputation around healthy curl care, education, and a salon experience that helps clients embrace their real hair. Public attention initially spiked because of her relationship with Tatum; over time, her identity as a business owner and curl specialist has stood on its own, attracting a loyal, mostly word-of-mouth audience in the Boston area.
Early life, background, and values
Publicly available profiles describe Toriah Lachell as American, with roots in the Midwest, and as someone who gravitated early toward beauty, wellness, and textured-hair technique. While celebrity gossip often focuses on who she dated, her professional trajectory reflects consistent training, client education, and a “teach the why” philosophy: she explains routines, not just styles. That mix—service plus education—is a major reason her salon traffic feels more like a community than a quick appointment.
The Curl Bar Boston and what makes it different
Lachell’s brand centers on a curl-first approach: dry curly cuts tailored to how hair actually lives and moves, hydration-focused services, and home-care guidance. In the Boston/Somerville scene, this is meaningful because many clients with curls have experienced stylists who under-educate or over-style. Lachell’s team typically prioritizes consultation, porosity and density assessment, and realistic maintenance plans, so people leave knowing how to keep results at home. The salon’s messaging emphasizes a safe, judgment-free space where all textures are welcomed and celebrated, and the business has developed a reputation for empowering clients to love their natural pattern rather than fight it.
Relationship to the spotlight—and setting boundaries
Being linked to a top professional athlete brings attention that can blur the line between public curiosity and private life.Toriah Lachell has generally kept the focus on her work and her child, letting the salon and client results speak. That disciplined boundary is part of her brand: she’s visible, but not performative, and most major “news” about her comes indirectly via Tatum’s career milestones and their son’s cameos at games and events rather than personal oversharing.
Co-parenting their son, “Deuce”
Lachell and Tatum welcomed their son, Jayson “Deuce” Christopher Tatum Jr., in December 2017. Deuce has become a small celebrity in his own right among basketball fans, frequently seen courtside and in team content. Reliable reporting highlights the family’s effort to give him a grounded childhood despite the spotlight, while celebrating his bond with his dad during big Celtics moments and community appearances. This visibility has a side effect: people often discover Toriah Lachell salon after learning who styles Deuce’s curls or reading about her focus on kids’ texture care. A well-run business benefits from that awareness—but retains clients because the results match the hype.
Business philosophy: education over obsession
Lachell’s consultations typically emphasize foundations—hydration, gentle cleansing, and realistic product layering—over quick fixes. In practice, that means clients are encouraged to bring questions about weather, gym routines, and time constraints so the final routine fits their life. The technique focus is complemented by clear pre-visit instructions (arrive with dry, detangled hair; avoid heavy stylers that mask your true pattern; be upfront about color history), which helps the stylist read the hair accurately and deliver results that last. This “teach first” posture builds authority and trust—the backbone of long-term client relationships.
Community impact and representation
For many clients, especially those with curls who grew up without texture-literate salons, spaces like Lachell’s feel overdue. By normalizing curls in a city with every kind of weather and workplace, she’s not only meeting demand but also reframing beauty standards locally: professional doesn’t mean “straightened,” and highly textured doesn’t mean “unmanageable.” The salon’s social presence underscores representation—clients see people like themselves on the feed—and that visibility lowers the barrier for first-time curl cuts.
What you can and can’t verify
As her profile has grown, so have estimates about her income and net worth. Those figures vary widely online and often aren’t sourced to primary financial documents. What is verifiable is the business footprint: a bricks-and-mortar curl studio in the Boston/Somerville area, consistent booking demand, and an educational approach that turns first-timers into repeat clients. When evaluating claims, prioritise original reporting and official profiles over unsourced blog numbers.
Why Toriah Lachell matters now
Lachell’s story resonates because it blends entrepreneurship, craft, and careful co-parenting under unusual public scrutiny. She’s a reminder that virality can open a door, but sustained results require skill, systems, and service. For readers in the UK and USA navigating their own curls—or building client-centric businesses—her arc offers a useful model: clarity of niche, calm brand voice, education-heavy service, and steady execution.
Conclusion
Toriah Lachell is a stylist-founder who has translated attention into a lasting, education-led curl brand while keeping family life appropriately private. Her work helps clients embrace their natural textures, and her boundary-setting around fame shows a professional who lets results do the talking. If you’re seeking a blueprint for craft-driven entrepreneurship, her path is a strong case study—and if you’re simply a curl wearer in New England, her salon philosophy is likely the guidance you’ve been searching for.
Who is Toriah Lachell?
She’s an American hairstylist and entrepreneur, known for founding a Boston-area curl salon and for co-parenting with NBA player Jayson Tatum.
What is she best known for professionally?
Education-led curl care—dry curly cuts, hydration-first services, and realistic home routines.